Educational Based Marketing Strategy
We help clients develop an “Educational Based Marketing Strategy” (EBMS) that positions your company as the expert in your industry. This approach will help attract the attention of the entire market, not just the 3% who are ready to buy now.
Deliver What Buyers Are Looking For
Now more than ever, it is increasingly difficult to get meetings with prospective customers. So how can you communicate with them when direct face-to-face meeting possibilities are very limited?
Our EBMS will keep customers and prospects continuously engaged and educated on your company’s advantages, so when they are ready to buy your products or services, your company is always invited to the negotiation table. This puts you in an excellent position and greatly increases your chance for conversion.
This approach shortens the sales cycle and ultimately gets you more new accounts.
1. ARTICULATE YOUR CLAIM
Define your core story, backed up by facts and market data.
Use educational material to support your claims and differentiate your product or service from the competition.
3. IDENTIFY PROSPECTS
Determine the best prospects for your company.
4. PROSPECT HARVEST SYSTEM
Have systems in place to capture your leads.
5. PROSPECT FOLLOW-UP
Put systems in place and have a game plan defined to follow-up on leads.
6. CROSS SELL PRODUCTS
Identify areas to promote additional products and services to your existing client base.
7. GROW YOUR BUSINESS
With each turn through the wheel, your business will begin to gain speed and mass like a snow ball rolling down the hill.