PRO MANAGEMENT, INC

Dominate Your Marketplace

For over 20 years, Pro Management has specialized in helping companies in the automotive & heavy duty industries differentiate their marketing & sales programs.

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WHY PRO MANAGEMENT?

Research shows that only 3% of buyers are truly ready to buy now. We’ll help you win more business by moving the other 97% into and through your marketing funnel.

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Ready to Buy Now

OUR APPROACH

Educational Based Marketing Strategy

If you want to maximize your market opportunities, you must create a sales & marketing program that attracts attention and encourages action.

We help clients develop an “Educational Based Marketing Strategy” (EBMS) that positions your company as the expert in your industry. This approach will help attract the attention of the entire market, not just the 3% who are ready to buy now.

Deliver What Buyers Are Looking For

Now more than ever, it is increasingly difficult to get meetings with prospective customers. So how can you communicate with them when direct face-to-face meeting possibilities are very limited?

Our EBMS will keep customers and prospects continuously engaged and educated on your company’s advantages, so when they are ready to buy your products or services, your company is always invited to the negotiation table. This puts you in an excellent position and greatly increases your chance for conversion.

This approach shortens the sales cycle and ultimately gets you more new accounts.

BROCHURE DESIGN & DEVELOPMENT

1. ARTICULATE YOUR CLAIM

Define your core story, backed up by facts and market data.

2. DIFFERENTIATE

Use educational material to support your claims and differentiate your product or service from the competition.

3. IDENTIFY PROSPECTS

Determine the best prospects for your company.

4. PROSPECT HARVEST SYSTEM

Have systems in place to capture your leads.

5. PROSPECT FOLLOW-UP

Put systems in place and have a game plan defined to follow-up on leads.

6. CROSS SELL PRODUCTS

Identify areas to promote additional products and services to your existing client base.

7. GROW YOUR BUSINESS

With each turn through the wheel, your business will begin to gain speed and mass like a snow ball rolling down the hill.

Automotive Marketing Tips & Case Studies

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“We want to help our clients develop the strategies needed to dominate their market.”

—Michael Kotter, Founder

SERVICES

Sales Support

Sales success starts with providing your team with the proper tools. We’ll help you develop winning sales flyers, brochures & presentations.

Marketing Support

From market reasearch to promotional literature, we have you covered. Unify your marketing & advertising messages to gain additional market share.

Product Development

Developing a product can be difficult. We’ll make it easy by creating a winning game plan for deployment.

Social Media Support

Maximize your brand name exposure through social media. With over 2.31 billion active users, it is the fastest growing communication source in the world.

New Packaging Design

Impactful packaging is key to creating a professional perception of your products and company, while also educating prospective customers the key features & benefits of the product.

Promotional Planning

By creating a content calendar, you can rest easy knowing you’ll be ready for your next trade show or event.

OUR WORK

ABOUT US

Pro Management was founded in 2000 to provide fresh pro-active marketing support tools for the Automotive and Heavy Duty markets. Unlike traditional advertising agencies that are primarily focused on selling ad space, Pro Management focuses on the communication gaps in the aftermarket between management, the sales force and the prospective customer.

In today’s market, it is easy to fall prey to having your program commoditized which only drives pricing down where the cheapest supplier wins. We work closely with our clients to develop customized educational based marketing support tools that help companies truly differentiate themselves from the competition, which helps preserve price points and deliver better sales results.

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