Welcome to Pro Management, Inc.
For nearly 20 years, we have specialized in helping companies in the automotive & heavy duty industries differentiate their marketing & sales programs.
WHY PRO MANAGEMENT?
Research shows that only 3% of buyers are truly ready to buy now:
%
Ready to Buy Now
%
Open to Looking
%
Not Thinking About Buying
%
Don't Think They're Interested
%
Know They Are Not Interested
Why settle for 3% of the market?
If you want to maximize your market opportunities, you must create a sales & marketing program that attracts attention and encourages action.
OUR APPROACH
We help clients develop an “Educational Based Marketing Strategy” (EBMS) that positions your company as the expert in your industry. This approach will help attract the attention of the entire market, not just the 3% who are ready to buy now.
Deliver What Buyers Are Looking For
Now more than ever, it is increasingly difficult to get meetings with prospective customers. So how can you communicate with them when direct face-to-face meeting possibilities are very limited?
Our EBMS will keep customers and prospects continuously engaged and educated on your company’s advantages, so when they are ready to buy your products or services, your company is always invited to the negotiation table. This puts you in an excellent position and greatly increases your chance for conversion.
This approach shortens the sales cycle and ultimately gets you more new accounts.
BROCHURE DESIGN & DEVELOPMENT
Educational Based Marketing Strategy
1. ARTICULATE YOUR CLAIM
Define your core story, backed up by facts and market data.
2. DIFFERENTIATE
Use educational material to support your claims and differentiate your product or service from the competition.
3. IDENTIFY PROSPECTS
Determine the best prospects for your company.
4. PROSPECT HARVEST SYSTEM
Have systems in place to capture your leads.
5. PROSPECT FOLLOW-UP
Put systems in place and have a game plan defined to follow-up on leads.
6. CROSS SELL PRODUCTS
Identify areas to promote additional products and services to your existing client base.
7. GROW YOUR BUSINESS
With each turn through the wheel, your business will begin to gain speed and mass like a snow ball rolling down the hill.
“We want to help our clients develop the strategies needed to dominate their market.”
—Michael Kotter, Founder
SERVICES
Sales Support
Sales success starts with providing your team with the proper tools. We’ll help you develop winning sales flyers, brochures & presentations.
Marketing Support
From market reasearch to promotional literature, we have you covered. Unify your marketing & advertising messages to gain additional market share.
Product Development
Developing a product can be difficult. We’ll make it easy by creating a winning game plan for deployment.
Social Media Support
Maximize your brand name exposure through social media. With over 2.31 billion active users, it is the fastest growing communication source in the world.
New Packaging Design
Impactful packaging is key to creating a professional perception of your products and company, while also educating prospective customers the key features & benefits of the product.
Promotional Planning
By creating a content calendar, you can rest easy knowing you’ll be ready for your next trade show or event.
BROCHURES | SALES SHEETS | WEBSITES | SOCIAL MEDIA | STRATEGY | PACKAGING | PLANNING | SYSTEMS & PROCEDURES
OUR WORK
ABOUT US
Pro Management was founded in 2000 to provide fresh pro-active marketing support tools for the Automotive and Heavy Duty markets. Unlike traditional advertising agencies that are primarily focused on selling ad space, Pro Management focuses on the communication gaps in the aftermarket between management, the sales force and the prospective customer.
In today’s market, it is easy to fall prey to having your program commoditized which only drives pricing down where the cheapest supplier wins. We work closely with our clients to develop customized educational based marketing support tools that help companies truly differentiate themselves from the competition, which helps preserve price points and deliver better sales results..
Increased Creditability
Sales & marketing literature that presents a professional image increases consumer confidence.
Increased Expertise
We’ll help you attain status as a perceived expert in your industry.
Eliminate Competition
Positioning your company as a stand alone provider eliminates competition.
Dominate Your Marketplace.
OUR CLIENTS
